Apr
12
Vividas…?
Vividas has always puzzled me. Today I met one of their investors, Mark Smith, (a Mayfair based investor in technology and other industries). It struck me that Vividas is a cat like with many lives but always retaining a strong desire to succeed and a willful ability to convince others that their technology is valid, relevant, compelling and commercial. Why then have they never been successful and why has the technology never gained popularity? Is it because they are reliant on Akamai to deliver their bits and bytes and are therefore uncompetitive? I think this is a factor. Another factor is that the technology, no matter how good, will never compete with the simplicity of Adobe’s flash player. I couldn’t for example get it to work on my Mac, when I flicked tabs during the loading screen the Java app kept flicking back so I just closed cursing the poor development that spoiled browsing. I’ll try again later on a PC but the 40% of Internet cafe users on Mac’s will not be using Vividas powered websites any time soon. Poor job chaps!
This lead me to another conversation with myself, why do people invest in companies developing technology to compete head on with the world’s leading technology companies with huge adoption? I believe it’s because there is no perfect information in our industry. Take this example, if someone asked you to invest in an engine manufacturer that ran on a third liquid fuel, such as rice wine, would you invest? No, of course not, you’d encourage them to invest their skills and talents in building petrol or diesel engines to take advantage of the global refining and distribution network that already exists. To run on rice wine may be staggeringly efficient and cheap but you can’t get the stuff. Therefore it’s best to focus on adding efficiencies to existing fuels where a 20% improvement in efficiencies will have a huge net global impact and make the investor a handsome reward.
Why is our judgement misted when presented with unimaginable growth and returns that are going to emerge from new technology that is really rather average? Why do we not apply some simple processes and basic investment rules in these circumstances? Well, I’m not sure and having been on both sides I probably should know. What I do know is that Vividas is not a groundbreaking technology and is probably on, or near it’s last cat’s life.
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